RSS aggregation is what’s behind some of the most popular sites on the internet today.
Take a look at http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com
All these sites incorporate RSS aggregation and they are all hugely successful at 1), getting hits 2), getting repeat hits.
To run a successful business, you need to get repeat business. You need people to come back, so you need to offer them a reason to come back.
RSS aggregation is a proven solution to getting repeat visitors.
Because it creates a solution to a problem.
The problem of needing all the news in one organized place.
It makes peoples lives easier and everyone is welcoming of something that makes their lives easier.
Adding RSS aggregation to your business website can make you the ‘go to place’ for the industries news.
How the implementation of RSS aggregation is helping business around the world today
Google is primarily a search engine, but they’ve grown to be so much more. Google want visitors to stay on their site as long as possible and very importantly, they want people to come back time and time again.
Let’s introduce, Google News.
Google News is a news aggregation site.
Why did Google incorporate this feature?
Because it brings information from around the world to one well organized place where users can easily find the exact news they are looking for.
This is what news aggregation is all about.
Google created Google News so they would be the ‘go to place’ for the latest news from around the world.
Microsoft are also involved in news aggregation with their website live.com
Live, allows users to create their own personalized homepage. This aggregates relevant information from other websites and brings it to one place for the user.
Live is competing with Google in the personalized homepage space. iGoogle (also news aggregation, but more personalized) allows for the same functionality as Live. Both want to be the home for news seekers.
They both want users to stay on their site longer.
So how are they doing it?
By using a news aggregation solution.
Now think in terms of your businesses niche
The sites mentioned above are using news aggregation to expand on their current services. As a way to add ‘stickyness’ to their sites.
How can you incorporate this into your business model?